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Of Interest


Of Interest: Articles and Links

The Internet landscape changes daily, and here are a few articles and useful links to help you keep up to speed about what's happening

Interesting Articles
- Business Week - Tech Beat
- C|Net
- ClickZ
- Digital Media Wire
- MediaPost Publications
- Wired


Firefox Users Monkey With the Web
Posted May 17, 2005
Wired

Some more about why Firefox is the coolest web browser on the planet -- it allows you to literally mess with a web page... Read it.


Groxis Launches Free 'Visual Search'
Posted May 10, 2005
Online Media Daily

In the vein of heat maps, this new search engine shows results in a very interactive, unique format. Time will tell if this type of execution is actually effective or not, but at least it is trying to do something that is common in a new way. Read it.


Google To Offer Impression-Based Pricing
Posted April 25, 2005
Online Media Daily

In response to worries about click fraud, Google embraces the CPM model as well. Read it.


Google Introduces Budget Optimizer
Posted April 8, 2005
Online Media Daily

A quick read about a way that Google is enhancing AdWords to serve as many clicks as possible for your budget. Read it.


Two Blogger Services Reviewed
Posted April 6, 2005
C|Net

C|Net compares the two top blogger services, Type Pad and Blogger -- short on substance, and not for the professional interested in a blogging solution, but worth a glance.. Read it.


Jupiter Analyst: Nielsen Research Confirms Users Delete Cookies
Posted April 5, 2005
Online Media Daily

Bad news about cookies -- people apparently know more about them than web publishers and advertisers would like to. Read it.


Firefox improves pop-up ad blocking
Posted April 4, 2005
C|Net

Another brick in the wall for pop-ups... Read it.


Yahoo! Upgrades Tool For Small Publishers
Posted April 1, 2005
Online Media Daily

A look at how Yahoo is trying to keep up with Google in terms of offering smaller web publishers some nice features for their sites. Read it.


Frenzy Begins Over Cookie Alternative
Posted March 31, 2005
ClickZ

There is a new alternative to cookies, and it uses Flash. Read about it.


Search Rank Easy to Manipulate
Posted March 17, 2005
Wired

An interesting article from Wired about search engine optimization and how it can be used (or misused, in my opinion), to changing rankings in popular search engines. Read it.


Click Fraud: Problem and Paranoia
Posted March 10, 2005
Wired

Google has reinvented advertising on the web, but it hasn't come without its share of issues. Check some of them out.


Attack of the Rich Media Clones
Posted March 9, 2005
ClickZ

For any publishers and advertisers, a nice overview of the main rich media providers. Read it.


Media Sites: Say No to Pop-Ups
Posted March 3, 2005
Wired

Is the pop-up's future in danger? At least in some areas, it seems. Read it.


IE 7: so much for Firefox
Posted February 15, 2005
C|Net

So all that news about Firefox finally got a reaction from Microsoft, which will release a new version of IE before the next version of Windows hits the market. Read it.


Google snaps up top Firefox programmer
Posted January 24, 2005
C|Net

Is Google developing a browser? Of course. Here's the latest move it has made. Read it.


   
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